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IMC: Integrated Marketing Communication

Resources

Databases
When searching for research studies or reports on a specific topic, use one of our subject-specific databases to find full-text articles.  Below are some of the general and subject-specific databases available at Canisius.  You may also want to view our A - Z list for more databases.

Below are some of the more popular marketing research journals.  You may also want to search for specific journals in our e-journal and e-book finder.

Journal of Marketing Research

•             1964 – present 

Advertising Age

•             1986-present 

Journal of consumer research

•             1974-present

Psychology & Marketing

•             1984-1 year ago 

JIMC: Journal of Integrated Marketing Communications

•             2001-present

Target Marketing

•             1991-present

Journal of Marketing Communications

•             1998-18 months ago

Journal of Strategic Marketing

•             1993-18 months ago 

Advances in Consumer Research

•             1974-present 

Adweek

•             2003-present

Customer Relationship Management (CRM Magazine)

•            1999-present

International journal of advertising

•             2000-18 months ago 

Journal of Brand Management

•             2000-1 year ago 

 

 

Journals for Polling and Public Opinion